The term pick-me-girl, which has now been around for quite some time, describes what is remotely similar to that of a preformative male. They are women who, in order to be liked by males, changed themselves and their habits. They, oppositely, try to act like “one of the guys” just to receive male approval and validation. 

It's as though the same attention seeking behavior is showing up in reverse. The current gimmick is  guys trying to prove they are "different" or “unique,” putting themselves aside from the average male. Both versions take root in insecurity, relying on putting the normal people down to lift their personas up.

The problem doesn't necessarily come from the matcha or jorts, rather the reason behind the choices made. Instead of doing it for their own enjoyment, men are being performative in the hopes others will see them in a new light.

Social media has blurred the line between being authentically unique and being performative. Especially for teens trying to find their identity, it can be confusing to watch others fake who they are—particularly seeing that behavior rewarded with attention.

What matters most is being one's true self, not just liking things for the approval of others. No one needs to perform to be of value—being authentic will gain you the attention you need rather than the attention you crave.